3rd Place in the National Advertising Challenge

In the 2019 National Advertising Challenge, we took on a brief that challenged us to develop an experiential activation for Play-Doh. The objective was to get young kids to interact with their classic product.

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Our entry, the Play-Doh Diner, took bronze!

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The Idea: Welcome to the Play-Doh Diner, a restaurant where the menu items are made entirely from Play-Doh.

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How it Works: Customers order their choice at the counter and take a seat while "creative cooks" craft their selections. When the orders are ready, servers deliver the dishes to customers alongside a Play-Doh to Go container. Each menu item is made from a variety of different colours, so kids feel inspired to play with their food and shape their imaginations.